The Top Beauty Trends Our Editors Are Obsessed With for Fall

There’s something about fall — maybe it’s the back-to-school vibes — that inspires a routine refresh, and beauty is no exception. So each year, Good Housekeeping’s beauty editors sorts through the countless trends on runways, celebrities, social media, and more to find those that work for real life (read: are flattering, easy to do, and don’t require spending a ton of money). You won’t find any crazy TikTok fads here; these simple makeup, skin, hair, and scent updates will leave you feeling fresh and, yes, chic, all season and beyond.

1) Milks for Silky Skin & Lips

Bye-bye, basic lotions: Milks are the formulas of the moment in skincare products. These creamy liquids with lightweight textures offer skin-softening benefits.
TRY IT: Seek out products like lip treatments, toners, face mists, and moisturizers labeled “milk” or “milky” to give skin an immediate dewy effect.

2) A Golden Glow

This season is bringing a transition from the bold blushes that recently dominated into something more mellow: burnished bronze shades that subtly highlight cheekbones.
TRY IT: Blend a warm-toned powder or cream bronzer with a hint of shimmer over the high points of your face (cheekbones, nose).

3) Understated Liner

Skip dramatic winged eyes or heavy shadow in favor of more delicate definition with thin “micro” eyeliner, seen on runways and celebs.
TRY IT: Glide a fine-point black eyeliner along the upper waterline or closely hugging lashes starting at the inner corner of the eye and stopping at or just past the outer corner.

4) Soft Hairstyles

The harsh, slicked-back looks of the past few years are giving way to more laid-back, lived-in styles, from flowing texture to wispy updos.
TRY IT: Instead of a smooth blowout, opt to air-dry hair or finish your style with a dry texturizing spray to add movement. For an updo, pull out a few strands to give it a relaxed vibe.

5) Velvety Lips

High-impact color makeup
is back, as evidenced by
the rich, satiny textured lips
featured on fall runways.
TRY IT: Choose a crimson,
berry, or rose shade of one
of the new blur-finish matte
lipsticks, then use a finger
to dab the color on lips for wearable soft-focus effect.

6) Matcha to Calm Skin & Senses

Matcha, the traditional Japanese green tea powder that makes the drink du jour, is now the hot ingredient in skincare and fragrance products thanks to its skin-soothing and antioxidant effects as well as its earthy scent.
TRY IT: Look for matcha in
leave-on formulas such as toners, serums, moisturizers, and lip treatments for skincare benefits—or, for scent, in perfumes and body products.

7) Handy Hair Sticks

Hairstyling products such as pomades, waxes, creams, and gels are being packaged in easy-to-use portable sticks and wands for taming hair anywhere, at any time, with no mess.
TRY IT: Run a hair stick or wand over errant strands to smooth them down, or rub a dab between your fingers, then work it through your hair to help shape and polish it.

8) The No-Mani Mani

As seen on social media and
fall runways, elaborate nail art
and bold polish shades are being replaced by minimal manicures featuring barely-there hues.
TRY IT: Swipe on one of the
new nail “glosses,” which have
transparent tints, to instantly make
tips look healthy and polished
without full color.

9) Allover Fragrance

The fresh way to wear
scent: in luxe body
moisturizers and washes
that won’t overwhelm with
aroma and can be layered
with perfume if desired.
TRY IT: Suds up with a perfumed body wash or apply a perfumed body lotion or oil in the morning; wear it alone for softly scented skin or top with a matching fragrance for more impact.

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